Jidenna Talks To Billboard
Jidenna, who Billboard described as “The Nigerian-American
MC/singer”, sat with the publication to discuss about his music.
What caught our attention was his explanation of how his
Nigerian heritage impacts his music and his picking Wizkid as the biggest
Nigerian artist right now.
When asked how African music has affected his own sound, Jidenna
said;
Oh,
it’s profound. Even if the production doesn’t feel African, the vocal delivery
— singing through your nose. Specifically, Highlife music from Nigeria. That
was the first music I ever heard as a child. So singing through my nose is
something I do often, and that’s directly rooted in my heritage.
At large, I feel like we’re entering into a time when hip-hop
music in the states, and pop and hiplife and all types of genres across the
African continent are emerging, in general. I think they’ll be even more
influential as I continue.
On which Nigerian artists he thinks are really blowing up
right now, Jidenna voted Wizkid.
Wizkid,
of course, in the U.K. — his sound is undeniable. I love his voice, I love his
production team. I was just hanging out with them recently. He’s definitely be
one where I’m looking forward to what’s to come, and I love his catalog
already.
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