Popular reality TV show, Big
Brother Africa will not be holding this year.
Multichoice Ghana’s manager, Anne Sackey, revealed that
MNET had shared the notice that the show would not be holding.
Sackey added that financial constraints may have been
the reason behind the show’s failure to hold.
“They didn’t give us any reason though, but I think
it’s mainly because of cash constraints as we all know the show is very
expensive to put up” she said.
Sackey further added that the show’s constant changing
of partners made it difficult to secure sponsorship in the long run.
“They don’t have fix sponsors on the show. Every year
the sponsor changes, sometimes it’s CocaCola, sometimes MTN and other
companies from Ghana have sponsored before” she noted.
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